Privacy Policy

Last updated: July 11, 2026

1. Introduction

Pulse Malmö ("Pulse", "we", "our", "us") is a real-time city companion designed to help residents and visitors discover events, deals, stories, and public transit information across Malmö. We are committed to providing a privacy-first experience, as reflected in our app interface: "Pulse needs your location to reveal the events and secret places happening right where you are."

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use Pulse Malmö.

2. Information We Collect

2.1 Location Data

Pulse uses your device's location to show nearby events, deals, and stories.

You can choose Enable Location or Maybe Later at any time.

Location is processed in real time and not stored unless required for a specific feature (e.g., routing or transit predictions).

2.2 Device & App Data

We collect basic technical information such as:

Device type and OS
App version
Crash logs
Performance metrics

This helps us maintain a stable and secure experience.

2.3 Personal Preferences

When you select categories like Matches (MFF), Concerts, Food & Drinks, Deals, Local Stories, Nightlife, Culture, or Outdoors, these choices are saved locally on your device.

We do not upload your preference profile to our servers.

2.4 Transit & Interaction Data

When you browse real-time bus departures (e.g., "Linje 1 – Västra Hamnen — Nu"), we may log anonymous usage patterns to improve accuracy and performance.

We do not track your identity or movement through transit features.

2.5 Optional Account Information

If you create an account (e.g., for membership, saved places, or premium features), we may collect:

Name
Email
Profile photo
Authentication data

This is stored securely and never sold.

3. How We Use Your Information

We use collected data to:

Provide personalized city content
Show nearby events, deals, and stories
Improve app performance and reliability
Deliver real-time transit information
Enhance user experience through local personalization
Maintain security and prevent misuse

We never use your data for advertising without explicit consent.

4. How We Protect Your Data

Pulse Malmö uses:

End-to-end encrypted communication
Secure storage for account data
Local-only storage for preferences
Strict access controls
Regular security audits

Your location is processed in real time and not retained unless necessary for a specific feature.

5. Sharing of Information

We do not sell or rent your personal data.

We may share limited information only when necessary:

Service providers (e.g., hosting, analytics)
Transit APIs (anonymous requests only)
Legal compliance (if required by Swedish or EU law)

All partners must comply with GDPR and our privacy standards.

6. Your Rights (GDPR)

As a user in Sweden/EU, you have the right to:

Access your personal data
Request correction or deletion
Withdraw consent (e.g., disable location)
Request data portability
File a complaint with Datainspektionen

You can manage most privacy settings directly in the app.

7. Children's Privacy

Pulse Malmö is not intended for children under 13.

We do not knowingly collect data from minors.

8. International Data Transfers

If data is processed outside the EU, we ensure compliance with GDPR through:

Standard Contractual Clauses
Approved transfer mechanisms

9. Changes to This Policy

We may update this Privacy Policy to reflect new features or legal requirements.

Updates will be posted on our website and inside the app.

10. Contact Us

For privacy questions or requests:

Pulse Malmö — Privacy Team

Email: info@pulsemalmo.com

Malmö, Sweden